Amanda Bohn

This past week, our team focussed on refinement. Thankfully, we spent a lot of time on our schematic proposals the week before, so it was nice to have the time to be able to step back, look at what we had and reflect on how it was portraying the concepts. This, along with feedback from last class, led us to update a couple of our proposals so that they would better fit the directions we wanted. We discussed this at our weekly meeting on Saturday, and then each took on different roles and responsibilities. After presenting today, I was so proud of my team, as we really spent a lot of time ensuring that we were prepared, and it was great to hear Julia and Janet's feedback! Now, I'm really excited to begin the design process and see what direction we will going with.

Maria Habib  6 años Hace Beautiful job Amanda. SO impressed with your team's efforts and thinking behind the concepts and the work put into presenting it all so professionally. Well done and time well spent.

This past week's refinement for the final was difficult at first because I felt a little stuck with where I was at in my chosen direction. The feedback on Miro and in class today was very helpful and I feel like I know where to go from here with revising. I am going to begin by experimenting and being more intentional with how I edit the kerning and leading.

Designing 10 new iterations of our poems for homework this past week pushed me to search for new ideas and layouts. It was also great to speak to my accountability partners today in class about the final direction I was going in and ask them for feedback. Having that time to bounce ideas off of each other and compare and/or combine some of the aspects of the different layouts was very helpful. Having more studio time in class with them definitely makes me feel more prepared for revising the final direction I chose.

We began planning out how we work as a team and how we are going to best serve Free Minds. Our first meeting was short on Mon. February 15th, but we got to briefly discuss some ideas and met again on the weekend for about 3 hours. We brainstormed with each other, bouncing ideas back and forth, especially when it came to the Creative Brief. Writing it out as well as discussing more during studio time in class, it became clear to us that we need to prioritize this organization's principles and mission when it comes to creating their visual identity. It is important that the brand identity we are designing truly emulates the values of this organization and the wonderful things they do. Reflecting back, not only was meeting with my teammates an enjoyable and productive time, but there was also a comfort in knowing that my team was just as excited and passionate about this project as I am.

Maria Habib  6 años Hace Excellent summary update Amanda, and beautiful reflection on the team experience.